DOWNTOWN-2019 Economic Indicators2019
Downtown
Northampton
Indicators
Table of
Contents
•Arrivals and Departures
•Re-Occupied Storefronts
•Retail Activity
•Hotel/Meals Tax Revenues
•Building Sales
•Visitorship Figures
New Arrivals (7) & Transfers (3):
Business Name Service or Product Address
Forest Flowers Flowers 25 Market Street
The Blue Marble Children’s Clothing 150 Main Street
Rovithis Realty Real Estate 155 Pleasant Street
Honey and Wine Women’s Clothing 150 Main Street
Highbrow Restaurant 10 Crafts Avenue
UYA Poke Bowl Restaurant 8 Crafts Avenue
The Majestic Saloon Bar 24 Main Street
Transfers:
Salon 241 Hair Care From 241 Main to 35 Market Street (Out of Dwntn)
Northampton Running Athletic Apparel From 28 Pleasant to 34 Pleasant Street
Kevin’s Haircuts Hair Care From 61 King to 55 Damon Road (Out of Dwntn)
List of Departures: 13
Name Service Address Name Service Address
Subway Food 90 King Viva Fresh Pasta Restaurant 249 Main
Ode Women’s Clothes 263 Main Sam’s Pizza Restaurant 235 Main
La Fiorentina Tea/Coffee 1 Armory Angelo’s Barber Hair Care 2 Conz
Convino Wine Bar 150 Main Faces Specialty 175 Main
Refinery Women’s Clothes 150 Main Lbon Nton Specialty Items 5 Old South
Glazed Donut Tea Coffee 8 Crafts Salon 241 Hair Care 241 Main
Grow Haus Vape 26 Strong
List of Vacant Storefronts: 23
Address Address
8 Pearl St. (Former Gas Station)61 King St. (Former Kevin’s Haircuts)
50 Main St. (Former Spoleto’s)90 King St. (Former Subway)
175 Main St. (Former Faces)90 King St. (Former Tim’s Books)
28 Pleasant St. (Former NHT Running)65 State St. (Former Serios Food Market)
58 Pleasant St. (Former Marinello)235 Main St. (Former Sam’s Pizza)
76 Pleasant St. (Former Deals N Steals)241 Main St. (Former Salon 241)
88 Pleasant St. (Former Grub)249 Main St. (Former Viva Fresh Pasta)
110 Pleasant St. (Fomer Nite Owl Tattoo)3 Old South St. (Former Lbon Nton)
155 Pleasant St. (Live 155 Space)18 Center St. (Former Pop Up Shop 2019)
256 Pleasant St. (Lumberyard Housing)21 Center St. (Long time vacant)
24 Center St. (Long time vacant)18 Main St. (Former Banh Mi Spot or Saigon Restaurant)
26 Strong Ave. (Former Grow Haus)
List of Vacant to Occupied (VTO)
This list details 7 retail transactions that were vacant properties for a short or longer time but then re-occupied
in 2019. Since 2016 there have been 47 VTOs in Downtown Northampton. This trend should show that retail
properties have a record of being re-occupied if they are marketed and available.
Address 2019 Occupant Previous Occupant
25 Market Street Forest Flowers L&M Antiques
150 Main Street The Blue Marble Refinery
150 Main Street Honey and Wine The Blue Marble
12 Crafts Avenue Highbrow Paradiso
8 Crafts Avenue UYA Poke Bowl Glazed Donut
24 Main Street Majestic Saloon The Foundry
34 Pleasant Street Northampton Running 2nd Time Around Clothing
List of Vacant Buildings: 7 Properties
This list details 7 vacant properties in which 5 have been vacant for the least 5 years.
Building Previous Use or Tenant Years Vacant Additional Background
1 8 Pearl Street Former Service Station 6+Long time vacancy
2 298 Main Street Former First Baptist Church 6+Long time vacancy
3 47 Center St.Former Masonic Building 6+Long time vacancy
4 58 Pleasant St.Former Marinello School 6+Long time vacancy
5 76 Pleasant St.Former Deals N Steals 6+Long time vacancy
6 236 Pleasant St.Former Brake King 3+Long time vacancy
7 110 Pleasant St.Former Nite Owl Tattoo 3+Planned Dispensary
Total Retail
Activity:
Category 2019 2018 2017 2016
Total Stores 237 234 232 220
Vacancy Rate 9.7%6.4%6%6.8%
Vacancies 23 15 14 15
Departures 13 9 17 11
New Arrivals 7 8 7 14
Vacant to Re-Occupied 7 14 14 12
•Vacancy Rate: 9.7%
•Vacant Storefronts: 23 of 237
•Departures: 13
•New Arrivals: 7
•Vacant to Re-Occupied: 7
Business Inventory: Types of Retail
Category Quantity Percentage
Eating Establishments 48 20.0%
Tea and Coffee 11 4.7%
Desserts & Sweets 10 4.3%
Bars/Liquor 17 5.6%
TOTAL Food Beverage 86 37.4%
Clothing 21 9%
Specialty/Unique 19 8%
Hair Salons/Barbers 17 7.4%
Jewelry 7 3%
Bookstores 6 2.6%
Banks/Finance 7 3%
Health/Fitness/Yoga 9 4%
Body Art 5 2%
Miscellaneous 28 11.3%
List of Building
Sales
Building Square. Footage Price
2019:N/A N/A
2018: N/A N/A
2017:
193 Main 5,000 $750,000
256 Pleasant 1.2 Acres $1.0 M
2016:
25 Market St.7,200 $1.0 M
236 Pleasant St.2,400 $370,000
287 Pleasant St.22,000 $2.4 M
4 Main St.1,100 $500,000
32 Main St.5,000 $865,000
273 Main St.3,200 $910,000
79 Masonic St.2,600 $750,000
40 Center St.2,300 $479,000
In 2019 and 2018,there were no
Downtown building sales.
In 2017,there were two (2)building
sales.
In 2016,there were eight (8)building
sales,which remains as a high water
mark for building sales.
Northampton Hotel
Tax Revenues
0
100
200
300
400
500
600
700
800
2019 2018 2017 2016 2015 2014
Hotel Tax Revenues –Northampton
Northampton hotel tax revenues
have increased 50% since 2014
•2019 -$792,894 +10%
•2018 -$715,000 + 6%
•2017 -$674,000 + 6%
•2016 -$636,000 -4.6%
•2015 -$667,000 +26%
•2014 -$527,000
Hotel Rooms in
Hampshire County
2019
Hotel & Rooms Hotel & Rooms
TOTAL: 1,136
Amherst: 185 (3)Northampton: 331 (4)
University Motor Lodge -20 Hotel Northampton -106
Lord Jeffery Inn -49 Fairfield Inn -105
Hotel U Mass -116 Autumn Inn -32
Hadley: 620 (8)Quality Inn -88
Holiday Inn Express -100 (Clarion Hotel -122 -Closed YE 2015)
Econo Lodge -63 (Fairfield Inn Opened in 2014 -105 Rms)
Knights Inn -22 (453 Hotel Rooms in 2015)
Courtyard -96
Howard Johnson -91
Rodeway Inn -80
Hampton Inn -72
Homewood Suites –96
•1,136 Hampshire Hotel Rooms
•331 in Northampton –30%
•620 in Hadley –56%
•185 in Amherst –14%
•Hampden County: 3,488 Rooms
•Berkshire: 2,936
•Massachusetts: 79,002
Meals Tax Revenues
Northampton’s meals tax revenues continue to lead all towns in Hampshire County which reflects its dynamic
retail and entertainment offerings. Since 2014, revenues have consistently risen with a 5% increase since 2015
and a 1% increase since 2017.
600,000
620,000
640,000
660,000
680,000
700,000
720,000
740,000
760,000
780,000
2013 2014 2015 2016 2017 2018 2019
Meals Tax Revenues
Comparison of FY2018
Meals Revenues
$0
$50
$100
$150
$200
$250
$300
Easthampton Hadley Amherst Northampton Springfield
Meals Sales Revenue Comparisons
Meals Revenue Estimates:
Easthampton:$30 Million (M)
Hadley:$48M
Amherst:$71M
Northampton:$99M
Springfield:$250M
This graph details estimated meals sales for Northampton and
the surrounding communities of Amherst, Hadley,
Easthampton and Springfield.
2018 Visitorship
Figures for
Northampton
Venue Annual Attendance
Totals:1.2 Million
Academy of Music 60,000
3 County Fairgrounds 100,000
NETA 150,000
Thornes 750,000
Northampton Hotels (4)90,000
Smith College Art Museum 41,000
Historic Northampton 6,000
Webs Yarn Store 41,000
Paradise City Arts Festival 25,000
NoHo Pride March 15,000
(6) One Day Downtown Events 30,000
•Total 1.2 million one-time or return
visitors:
•Academy Music: 60,000
•Webs Yarn Store: 41,000
•Smith Art Museum: 41,000
•3 County Fair: 100,000
•Paradise City Arts Fest.: 25,000
•4 NHT Hotels : 90,000
•NETA –Opened November 2018