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1989 Northampton Cultural PlanTHE Northampton Cultural Plan Letter from the Chairman The Northampton Cultural Plan represents a collective effort by artists, business people, municipal officials, and concerned citizens to protect the cultural future of this city. As chairman of the Steering Committee charged with guiding this planning process, I began this effort well aware of Northampton's reputation as a center of cultural and artistic activities. The past year of meetings, discus- sions, analysis, and public advocacy have demonstrated broad public support to preserve these resources. The cultural community has played an important, but neglected role in the economic revitalization of Northamp- ton and has helped create a lively and stimulating place to live and work. The arts have directly helped many busi- nesses to prosper and have provided patronage for res- taurants, book stores, galleries, crafts shops, arts sup- plies stores, and specialty retail stores that comprise our downtown. Northampton has been able to attract an edu- cated work force in part because of the cultural commu- nity. Now this valuable asset is threatened and at risk due to escalating real estate prices and the scarcity of rehearsal, performance, and studio space. If artists can- not afford to live in this community or perform or exhibit their work here, we will all lose something of value. This plan is not a luxury or a set of empty recommen- dations to be consigned to reference shelves. It proposes concrete actions which must be taken to assure contin- ued cultural diversity and vibrancy. Many recommenda- tions require no funds, but rather organizational steps and modest encouragement. In particular, the report suggests municipal actions to foster and coordinate cultural activi- ties. A small amount of municipal funds is requested, but far more important is the inclusion and recognition of the cultural community in municipal affairs. As the actions of the Steering Committee conclude, the report urges that the Northampton Arts Council - with increased resources and a broader and larger member- ship - take on many of the tasks of public advocacy for the arts in Northampton. We hope that interested indi- viduals of all ages, interests, and backgrounds will vol- unteer to serve on the Arts Council. This report could not have been produced without the extraordinary voluntary efforts of the steering committee, the task forces, the staff assistance of the Northampton Center for the Arts and the Arts Extension Service of the University of Massachusetts, and the support of Mayor David B. Musante, Jr. The city cultural and business com- munities must continue their joint support for this effort. Bart /. Gordon Chairman Steering Committee Northampton Cultural Plan The childrens' drawings found throughout this report illustrate the image of Northampton as a community animated by its cultural resources. This vision was commonly held by all participants in the cultural planning process. Published in January, 1989. This publication was produced through the contributed efforts of: Cleare Communications .............. graphic design Plymouth Paper Company ......................... paper Guild Art Center ............. .....................photostats Gazette Printing Company, Inc .............. printing Cover photography by Shelley Rotener. i David B. Musante, Jr. Mayor CITY OF NORTHAMPTON MASSACHUSETTS CITY HALL 210 Main Street Northampton, MA 01060 OFFICE OF THE MAYOR 5666850 Without a doubt, arts and culture contribute enormously to the economic fiber and lively spirit of Northampton. Imagine how the quality of life would be decreased, were there no Pioneer Valley Ballet, no First Night, no Young at Heart Chorus, no art galleries or museums, nor crafts shops in Northampton. And these are only a few of the rich cultural resources which we enjoy in this area! Arts and culture lend color, hope and excitement to Northampton. By choosing to strengthen them, we, as a city, foster our economic strength, and nourish our imaginations. Many thanks to the plethora of volunteers who worked long hours to see the Northampton Culturan Plan become a reality. Table of Contents The Vision ............... Introduction ............ The Plan .................. Participants ............. Acknowledgements ............page 3 ............ page 4 .................page 5 ...............page 13 page 17 This document is an abridged version of the Northampton Cultural Plan. Copies of the com- plete plan which includes the assessment report, background information and strategies for the im- plementation of recommendations, consultant roles, and a list of cultural organizations in the region is available from the Northampton Center for the Arts (584- 7327). Sincerely, "_ �a David B. Musante, Jr. / Mayor t,u+ie 2 H i e f i a I",. -1 v "Northampton is a cultural gem serving one of the Commonwealth's most important regions. That is just one reason why the Council is happy to have been a partner in the creation of an agenda for Northampton's future. What a pleasure it has been to visit the area often during the study's progress, and what an equal pleasure it is to now have a document that can be a model for other such efforts across the Commonwealth." Anne Hawley Executive Director Massachusetts Council on the Arts and Humanities 2 — Northampton Cultural Plan The Vision A vision has emerged of Northampton as a place where artists, arts organiza- tions, citizens, and city government work collaboratively to ensure an environment which supports excellence in arts crea- tion, preservation of cultural resources, and opportunity for arts participation for every Northampton citizen; Where residents, businesses, visitors, and government recognize Northampton as outstanding for a quality of life en- hanced by a living art and culture; Where an effective arts advocacy net- work contributes on behalf of the cultural community to good decisions by city government, city agencies, the school board, and the business community; Where the arts are an integral part of every child's education; Where government acts to secure a future for its artists by helping protect and develop artist studios, rehearsal spaces, and exhibition and performance facilities; Where private sector businesses and individuals see it in their self- interest to invest financial and in -kind support to cultural organizations; Where there is a central source of in- formation and assistance for artists and their audiences. Where buildings, streets, and signs are shaped with consideration of aesthet ics and where art is found in public places; and Where this cultural plan is imple- mented by the Northampton Arts Council, broadly representative of Northampton's cultural community, working with the help of the Northampton Centerfor the Arts. Northampton Cultural Plan — 3 Introduction The Northampton Cultural Planning Project represents the city's first effort to consider its arts and cultural assets in a comprehensive manner. In planning for cultural growth, Northampton takes active steps towards protecting, preserving; and enhancing the noted livability of the city. The Northampton Cultural Planning Project was designed to identify and address the needs of both the community at large and the artistic community. There were two phases: assess- ment and planning. Both phases emphasized extensive con- tact with a broad array of artists and community leaders and a high degree of public participation. Anyone who indicated interest was invited to participate in the project. Staff of the Arts Extension Service, Division of Continuing Education, University of Massachusetts at Amherst, served as consultants and facilitators to the city, the Northampton Arts Council, and the Northampton Center for the Arts on this proj- ect. The assessment phase centered around interviews and conversations with over 80 local leaders from the fields of education, business, media, social service, government, and finance, as well as culture and the arts. Two public meetings were held to gather further information on the cultural needs of the community. Approximately 60 people attended these meetings. Additionally, the consultants reviewed secondary source material for information about the demographic, eco- nomic, and physical characteristics of the city. An assess- ment report was completed in March 1988 and distributed to a community -based Steering Committee. The Steering Committee carefully reviewed the assessment report, and evaluated and revised the proposed structure for the planning phase. Five Task Forces were created with a representative mix of community volunteers to address the critical issues identified in the assessment report. The Task Force topics were: 1) Community, Communication, and Coordination: The need to develop effective communication and coordination among local artists, cultural organizations, and the commu- nity. 2) Municipal Support for the Arts: The need to optimize municipal support for the arts as a base and catalyst for local cultural development. 3) Arts in the Northampton School System: The need to ensure an integrated role for arts and culture in the Northamp- ton school system. 4) Private Sector Support for Local Arts: The need to in- crease private sector financial and in -kind support for Northampton's artists and cultural resources. 5) Space for Artists and Cultural Organizations — Living, Working, Office and Presentation: The need to ensure the availability of affordable space for artists and cultural organi- zations in Northampton. 4 — Northampton Cultural Plan Using the assessment report as a guide for their planning work, Task Forces worked from March to October 1988. Preliminary Task Force recom- mendations were presented to the Steering Committee in September. Is- sues that required Steering Committee input were addressed in October and November. A draft of the final plan was distributed to the Steering Committee in November, followed by a public meeting for final comments in December. Recommendations presented in this plan were developed by the consultants based on the work of Task Force groups. All recommendations included in this report are endorsed by the Steering Committee of the Northampton Cultural Planning Project. The publication of this document completes the formal planning process. It provides a three -year blueprint for ac- tion —the implementation of specific rec- ommendations to create a culturally en- riching, inspiring, and accessible envi- ronment for Northampton's residents. recommendations, consultant roles, and a list of cultural organizations In the region Is available tram the Northampton Center for the Arts (584 - 7327). Northampton Cultural Plan — 5 GOAL Community Cultural Leadership: The city's cultural community will be organized for communication, advocacy and action on behalf of artists, cultural organizations, and the community. 1.1 The Northampton Arts Council should reorganize and enlarge its board to provide leadership to advocate for the interests of artists, arts organi- zations and audiences, and to provide a forum for communication and action within the cultural community. 1.2 The Northampton Arts Council and the Northampton Center for the Arts should lead the cultural community to implement the Northampton Cul- tural Plan. 1.3 Within the larger Northampton Arts Council, the Northampton Arts Lot- tery should become an independent subcommittee, charged with the management of the Arts Lottery grants. 1.4 The Steering Committee and the Northampton Arts Council should work to raise funds from city, state and private sources to create an Arts Co- ordinator position to implement appropriate recommendations of this plan (See 2.3). 1.5 Northampton's cultural organizations should meet on a regular basis to facilitate communication, education and collaboration. 1.6 Annually, the Center for the Arts and the Northampton Arts Council should provide policy- makers within city government and the school sys- tem with an orientation to the community's cultural resources to pro- mote communication, education and collaboration. GOAL Municipal Support for the Arts: City government will increase direct municipal support for the arts as a base and catalyst for local cultural development. 2.1 The Northampton City Council and the School Committee should for- mally accept the Northampton Cultural Plan from the Steering Commit- tee as an expression of the collective vision of the Northampton cultural community and as a guide to future city planning and policy making. 2.2 The Northampton City Council and the School Committee should adopt a policy statement proposed by the Northampton Arts Council which acknowledges the city's commitment to cultural development. 2.3 The City should provide leadership funding for an Arts Coordination po- sition to begin implementation of the Northampton Cultural Plan. 2.4 The City Council should adopt policies and procedures for municipal funding of cultural programs, such as First Night activities and Hispanic Heritage Week. 2.5 City Hall staff should work with elected state official's staff to research ways to raise funds for the arts through fees or levies such as cultural districting and a percent for art program. 2.6 City Hall staff should continue to provide assistance for cultural initia- tives which will benefit the broader community. 2.7 The Center for the Arts, the Northampton Arts Council, the Recreation Department, and representatives of the Northampton School System should plan for municipal arts programs such as professional arts in- struction, cultural field trips, after- school arts programs, and summer/ vacation ramps dedicated to the arts and culture. 6 — Northampton Cultural Plan Responsibility Northampton Arts Council 'Northampton Arts Council 'Center for the Arts Steering Committee 'Northampton Arts Council 'Steering Committee Northampton Arts Council Center for the Arts 'Center for the Arts Northampton Arts Council Steering Committee Northampton Arts Council Advocacy Committee of Steering Committee Northampton Arts Council Northampton Arts Council 'Mayor's Executive Assistant Elected State Official's Staff Mayor's Executive Assistant Center for the Arts Northampton Cultural Plan Time Frame January - March, 1989' Cost No Cost Source Ongoing (Costs distributed throughout Plan) By September, 1989 No Cost January -June, 1989 $24,000 Salary' 7,500 Program Costs 4,500 Administrative Costs $36,000 Total Private Sector City of Northampton Massachusetts Council on the Arts and Humanities Ongoing No Cost Ongoing No Cost By March 1989 No Cost By March 1989 No Cost By July 1989 ($12,000)' City of Northampton January 1990- December 1990 No Cost July- December 1989 In -kind Offices of Elected State Officials Ongoing In -kind City of Northampton September 1989- Ongoing No Cost NOTES: 'Recruitment of new members following expansion is ongoing responsibility, °This amount includes $12,000 of municipal funding. (See 23.) 'This amount has been included as the municipal match toward the targeted $24,000 recommended in 1.4. Northampton Cultural Plan —7 GOAL Arts in the Northampton School System: Sequential arts instruction, arts enrichment of other curricula, and interaction with artists will be an integral part of every child's education in the Northampton public school system. 3.1 The cultural community should join with the school committee, adminis- trators, parents and teachers to form an arts education planning com- mittee to actively support and participate in a comprehensive evaluation of the existing arts curriculum and programming in the school system. 3.2 Following the implementation of recommendation 3.1, the arts education planning committee should support, advocate and participate in a plan- ning process to establish the arts as a vital part of public school educa- tion in Northampton. 3.3 The Center for the Arts, the Northampton School Department, and the Northampton Arts Council should gather and promote information on funding resources and arts and education programs. GOAL 4 Artist Information and Services: An Alliance of artists will organize to act on their own behalf. 4.1 Northampton artists should organize an Artist Alliance. 4.2 The Center for the Arts should seek funds to create a part-time position of Artist Advocate to assist the Artist Alliance with advocacy, information and communication. 4.3 A basic grants resource center should be established at the Center for the Arts, overseen by the Artist Advocate. GOAL Private Sector Support for Local Arts: An expanded base of businesses and individuals will increase financial and in- kind support for Northampton's artists, cultural organizations and cultural resources. 5.1 The Steering Committee and the Northampton Arts Council should se- cure business and private patron leadership on a standing committee (Committee on Private Sector Arts Support) to undertake projects which would expand the base of private sector arts support in Greater Northamp- ton, 5.2 The Committee on Private Sector Arts Support should mount a publicity campaign to promote the purchase of art work and paid attendance at cultural events as the most important and direct form of support for art- ists and cultural organizations. 5.3 The Committee on Private Sector Arts Support should develop an edu- cational program, such as a forum to explore the economic benefits of the arts, to promote increased private sector cash and in -kind contribu- tions to the arts. 5.4 Following the implementation of recommendations 5.1, 5.2, and 5.3, the Committee on Private Sector Arts Support should determine the feasi- bility of establishing a Greater Northampton United Arts Fund. 5.5 The Committee on Private Sector Arts Support and the Artist Alliance should promote collaborations between artists, cultural organizations and businesses for their mutual benefit. 5.6 The Center for the Arts (CFA) should establish registries of account- ants, lawyers, doctors and other professionals who would be interested and willing to enter into creative business relationships with artists. 8 — Northampton Cultural Plan Responsibility Fine Arts Coordinator, Northampton School System Arts Education Planning Committee 'Center for the Arts School Department Northampton Arts Council Center for the Arts Center for the Arts Center for the Arts 'Steering Committee' Northampton Arts Council Committee on Private Sector Arts Support Committee on Private Sector Arts Support Committee on Private Sector Arts Support Committee on Private Sector Arts Support Center for the Arts Northampton Cultural Plan Time Frame Cost Source $1,000 - 3,000 Private Sector September, 1989 -June, 1990 (Coordination Costs) Massachusetts Council on the Arts and Humanities September, 1990 -June, 1991 $2,000 - 3,000 (Coordination Costs) Private Sector Massachusetts Council on the Arts and Humanities $1,500 Massachusetts Council on the Arts January, 1989 - Ongoing and Humanities January, 1989 - Ongoing No Cost Massachusetts Council on the Arts January, 1989 - Ongoing $18,000' Annually and Humanities Private Sector $1,500 Massachusetts Council on the Arts September, 1989 - Ongoing and Human ities NOTES: 'This amount includes $4,5000 for administration, and $13,500 for a part-time po- sition. 2The Steering Committee is charged with establishing the Committee on Private Sector Arts Support. The Northampton Arts Council will assume responsibility for the Committee on Private Sector Arts Support by July, 1989. January-September 1989 No Cost September 1989 -March 1990 $2,000 Private Sector September 1989 -March 1990 $500 Private Sector March -June 1990 No Cost September 1989 -Ongoing No Cost Private Sector June 1989 -Ongoing $1,500 Massachusetts Council on the Arts and Humanities Northampton Cultural Plan -9 GOAL 6 Space for Artists and Cultural Organizations — Living, Working, Office and Presentation: Affordable space for artists and cultural organizations in Northampton will be available. 6.1 The Northampton City Council should amend the zoning code in Northampton to support and encourage work space for artists. 6.2 The Center for the Arts and the Artist Alliance should stay informed about city planning issues which affect the affordability and availability of space for artists and cultural organizations, and be positioned to act upon development opportunities as they arise. 6.3 The Center for the Arts should work to ensure that existing arts spaces are used to maximum rapacity. 6.4 Performing artists and organizations should organize and work with the Artist Advocate and city representatives to secure stable rehearsal and performance space. 6.5 Artists interested in securing permanent space should work with the Artist Advocate to organize and promote the development of live /work or studio space. 6.6 The boards of "municipally owned" and privately managed institutions such as the Academy of Music, Forbes Library, Look Park and the Center for the Arts, should initiate forums to open communication with potential users. GOAL 7 Quality of the Built Environment: The cultural community will participate in city planning to promote quality design and public art. 7.1 The Northampton Arts Council should appoint members to attend quar- terly meetings of the Strategic Planning Cabinet and function as liai- sons with municipal boards, commissions and departments to stay abreast of relevant projects and to communicate the need for action to the Arts Council, 7.2 The Northampton Arts Council should promote aesthetic considerations into deliberations of municipal boards, commissions and departments that affect the quality of the built environment in accordance with the language of the establishing ordinance. 7.3 The Northampton Arts Council should work with municipal boards, departments, commissions and city officials to develop policies and procedures for art in public spaces and a public art plan. 7..4 The City should establish policies for its municipal art collection. 10 —Northampton Cultural Plan Responsibility Meadership) 'Northampton Arts Council Office of Planning and Development Center for the Arts Center for the Arts Center for the Arts Center for the Arts Steering Committee Northampton Arts Council Northampton Arts Council Northampton Arts Council Northampton Arts Council Northampton Cultural Plan Time Frame January -September, 1989 Cost No Cost Source City of Northampton January, 1989 - Ongoing ($1,500), Private Sector January, 1989 - Ongoing ($1,500), Private Sector January, 1989 - Ongoing ($1,500)' Private Sector March, 1989- Ongoing ($1,500)' Private Sector April - June, 1989, Annually No Cost March, 1989 - Ongoing No Cost January, 1990 - Ongoing No Cost January, 1990 - Ongoing $3,000 Massachusetts Council on the Arts and Humanities City of Northampton May, 1989 - May, 1990 No Cost NOTES: 'This cost is reflected in the salary of the Artist Advocate in Recom- mendation 4.2. Northampton Cultural Plan — 11 �r t 12 — Northampton Cultural Plan Participants Stephen Smith C College Photographer, Northampton Arts Council, Smith Colle e Dana Salisbury, Visual Artist Kiki Smith, Costumer, Smith College This project would not have been Pip Stromgren, Daily Hampshire Gazette P 1 Chris Thornley, Project Opera possible without the commitment and Peter Whalen, Goggins & Whalen participation of representatives from Alexandra Young, Smith College Museum of Art the cultural community and the community at large. Many Steering Committee members participated as Ex Officio Members chairpersons and members of Task Forces. Many Task Force members Michael J. Ahearn, Jr., City Councilor worked beyond formal meetings William Ames, City Councilor contacting other residents for Paul D. Bixby, City Councilor information and advice. Overall 140 James G. Brooks, City Councilor people attended over 50 meetings Leonard Budgar, City Councilor contributing more than 2,000 volunteer Carla Cataldo, Assistant to the Mayor hours to this project. Mary Maples Dunn, Smith College John E. Fitzgerald, Jr., City Councilor Mary Ford, City Councilor Penny Kim, Office of Planning and Development Joan Kochin, City Councilor Steering Commttee Raymond W. LaBarge, City Councilor David B. Musante, Jr., Mayor, City of Northampton Chairman Bart Gordon, Attorney William Nagle, Jr., State Representative Jane Ahlfeld, Northampton Arts Council Ashley Pittman, Aide to Representative William Nagle, Jr. Erica Blanc!-Jones, Smith College John W. Olver, State Senator Rita Bleiman, School Committee Sylvia Cuomo, Aide to Senator John Olver (Former Member) Carlene Riccelli, Former Assistant to the Mayor David Bourbeau, Book Artist Pat Sackrey, Hampshire County Commissioner Mark Brumberg, Globe Bookshop Marcia Burick, Resident Bob Cilman, Council on Aging, Young at Heart Chorus Darryl Clark, Depot Restaurant Task Force Members Michael Cooper, Performing Artist Marilyn Dec, Heritage -NIS Robyn Doty, Performing Artist Community Support and Ann Dunphy, Cooley Dickinson Communication in the Arts Hospital, Academy of Music Co- ChatrStephan Fenton, Writer, Attorney Nancy Duseau, Northampton Planning Board Co -Chair Meg Irwin Brandon, Musician, Northampton Arts Brian Elliot, Look Park Council Stephan Fenton, Writer, Attorney Kitty Axelson, Valley Advocate Leslie Ferrin, Pinch Pottery Blaise Bisaillon, Forbes Library Jose Garcia, Photographer Joe Blumenthal, Downtown Sounds Thomas Hennessy, WHMP Jose Bou, Hispanic Heritage Week Committee Linda Horvitz Post, Visual Artist David Bourbeau, Book Artist Meg Irwin Brandon, Musician, Russ Carrier, Forbes Library Northampton Arts Council Jon DiBenedetto, Valley Independent Cinema Leland Johnston, Visual Artist James Emery, Artist Pat Keating, Northampton Arts Council Roy Faudree, No Theater Claudia Lefko, School Committee Bill Feinstein, Northampton Community Music School Anin Marcus, Notable Performances Faye Frail, Writer Tanyss Rhea Martula, Playwright John Furbish, Video Artist John Morrison, Pleasant Street Theater Pat Hayes, Artist, Writer Susan Norris, Fine Arts Coordinator, Gregory Hayes, Musician Robert Finn School Tom Hennessy, WHMP Northampton Cultural Plan —13 Ralph Intorcio, Young at Heart Chorus Barbara Kauff, East Street Dance Studio Michael Mufson, TheaterArtist Dana Salisbury, Visual Artist Loretta Selgelld, Resident John Stifler, Writer, Daily Hampshire Gazette Sheryl Stoodley, Cultural Images Peter Whalen, Board Member, Center for the Arts Ruth Wilbur, Northampton Historical Society Mary Lou Wittig, Resident Alexandra Young, Smith College Museum of Art Municipal Support for the Arts Co -Chair Ann Dunphy, Board Member, Academy of Music Co -Chair Patricia Keating, Northampton Arts Council Marcia Burick, Resident Stephen Calcagnino, Center for the Arts Sue Carrell, Board Member, Center for the Arts Deborah Compton, Center for the Arts Brian Elliot, Look Park Daniel Grant, Artist, Writer, Northampton Arts Council Barbara Harrington, Present Stage Company Leland Johnston, Artist Tanyss Rhea Martula, Playwright John Morrison, Pleasant Street Theater Stephen Petegorsky, Photographer, Northampton Arts Council, Smith College Freida Ployer, Resident John Richards, Board of Public Works Glenn Ruga, Graphic Artist Helen Searing, Smith College KIM Smith, Costumer, Smith College Private Sector Support for the Arts Co -Chair Leslie Ferrin, Pinch Pottery, Northampton Arts Council Co -Chair Pip Stromgren, Daily Hampshire Gazette Erica Bianci- Jones, Smith College Darryl Clark, Depot Restaurant Gail Collins, Pioneer Valley Ballet Marilyn Dec, Heritage -NIS Robin Doty, Cultural Images Group Shawn Farley, Residential Arts, University of Massachusetts Sylvia Fine, Fine's Clothing Jose Garcia, Photographer John Gare, E.J. Gare and Son, Downtown Business Association Jane Gliserman, Resident Denise Goggins, Resident Susan Grinnell, Sync Gallery Keen Hahn, Center for the Arts Linda Horvitz Post, Visual Artist Merry Nasser, Attorney Lynne Parsons, Sync Gallery Richard Rescia, Project Opera Harriet Rogers, Skera Eva Trager, Country Comfort Suzanne Walker, YMCA Paul Walker, Chamber of Commerce Pamela White, Northampton Arts Council 14 — Northampton Cultural Plan Arts in the Northampton School System Co -Chair Rita Bleiman, Playwright Co -Chair Michael Cooper, Artist Davis Bates, Pioneer Valley Folklore Society Jacquiline Coe, WFCR Shon Cox Doucette, Northampton Arts Council Kathy Goos, Ceramist Andrea Hairston, Playwright Diane Harr, Art Teacher Claudia Lefko, Northampton School Committee Anin Marcus, Notable Performances Lydia Nettler, Visual Artist, Advocates for Children's Education Susan Norris, Fine Arts Coordinator, Northampton Arts Council Anne Marie Novak, Northampton Community Music School Abel Ross, Northampton Arts Council Suzanne Russin, Resident Carolyn Sadeh, Theatre Artist, Dancer Katherine Sanderson, Dance Gallery, Syllepsis Alm rO Steven Stoia, New England Puppetry Series Suzanne Stone, Northampton Historical Society Virginia Sullivan, Northampton School Committee Cathy Topal, Art Teacher Joan Wiener, Resident Ann Woodhull, VisualArtist Space for Artists and Cultural Organizations Co -Chair Bob Cilman, Young at Heart Chorus, Council on Aging Co -Chair Nancy Duseau, Northampton Planning Board Mark Brumberg, Globe Bookshop Will Bundy, Video Artist, Northampton Fair Housing Committee Sylvia Cuomo, Aide to Senator John Olver John Fiscella, Theatre Artist Janet Gezork, The Montague Group Bart Gordon, Attorney Patricia Gorman, Dancer, Danscape Richard Hardie, Woodworking Artist Libby Hubbard, Visual Artist Silas Kopf, Woodworking Artist Karen Mailler, Dancer, Northeast American Ballet Emma Missouri, TheaterArtist, Chrysalis R. Leroy Moser, Resident Northampton Cultural Plan 15 Larry O'Connor, Valley Community Development Corpora- Jordy Herold, Iron Horse Cafe tion Penny Kim, Office of Planning and Marc Olivere, Center for the Arts Development Mary Parker, Northampton Arts Council Joseph Koncas, Northampton Police Audrey Pepper, Visual Artist Department Ashley Pittman, Aide to Representative William Nagle Cindy Langley, Council on Aging Bill Sayre, Woodworking Artist Dennis Lee, WHMP Susan Well, Realtor Claudia Lefko, Member, School Com- Fred Wessel, Visual Artist mittee Helen Lennon, Legislative Aide to Senator John Olver Tanyss Rhea Martula, Artist Interviewees John Morrison, Pleasant Street Theatre & Video The following people contributed their opinions Bill Muller, Guild Art Centre and ideas during the plan's assessment phase. David B. Musante, Jr., Mayor, City of Northampton Michael J. Ahearn, Jr., City Councilor William Nagle, Jr., State Representa- Jane Ahlfeld, Northampton Arts Council tive Bill Arnold, Photographer Susan Norris, Fine Arts Coordinator, Rita Bleiman, School Committee (Former Member) Northampton Public Schools Jose Bou, Hispanic Heritage Week Committee Gordon Noseworthy, Principal, William Brandt, Smith College Northampton High School James G. Brooks, City Councilor Conn Nugent, Five Colleges, Inc. Gene Bunnell, Office of Planning and Development (Former Scott Prior, Artist Director) Marietta Pritchard, Daily Hampshire Marcia Burick, Cooley Dickinson Hospital Gazette Richard Carnes, John F. Kennedy Junior High School Richard Rescla, Project Opera Charles Chatham, Smith College Museum of Art John Richards, Board of Public Works Bob Cilman, Young at Heart Chorus Harriet Rogers, Skera Kerrie Jones Clark, Hampshire Community Action Commis- David Rostoff, Hotel Northampton Sion Stephen Rostoff, Hotel Northampton Richard Covell, Heritage -NIS Pat Sackrey, Hampshire County Com- Stu Crocker, Resident missioner Domingo DeJesus, Casa Latina Katherine Sanderson, Dance Gallery Charles DeRose, Daily Hampshire Gazette Kay Sheehan, Leeds School Peter DeRose, Daily Hampshire Gazette Larry Smith, Office of Planning and Robin Doty, Cultural Images Group Development Mary Maples Dunn, Smith College Suzanne Stone, Northampton Historical Ann Dunphy, Cooley Dickinson Hospital, Academy of Music Society Ray Ellerbrook, Department of Recreation Gordon Thorne, Artist Brian Elliot, Look Park Christopher Thornley, Project Opera Ed Etheredge, First Assistant District Attorney Bob Walker, Construct Associates Shawn Farley, Northampton Center for the Arts Paul Walker, Chamber of Commerce Leslie Ferrin, Pinch Pottery Peter Whalen, Goggins and Whalen John Fiscella, Artist Ruth Wilbur, Northampton Historical Mary Ford, City Councilor Society James Foudy, Daily Hampshire Gazette Sandy Young, Smith College Museum Robert Gallant, Highland Valley Elder Services of Art John Gare, E.J. Gare & Son John Youngblood, Kollmorgen Corpo- Janet Gezork, The Montague Group ration Pat Goggins, Goggins and Whalen Bart Gordon, Bulkley, Richardson & Gelinas AI Griggs, Coca Cola We apologize to anyone whose name Fred Grinnell, Woodward & Grinnell may have been inadvertently omitted Andrea Hairston, Chrysalis from the lists of participants. Barbara Harrington, Present Stage Company John Helweg, Theatre Department, Smith College 16 — Northampton Cultural Plan "The participation of artists and community members throughout the cultural planning-process has given us all a chance to hear, many for the first time, the collective perspectives and thoughts of the people of Northampton concerning the future of the arts. The lessons that are being learned and the information that has been developed out of the process, points us towards a clearer direction in managing our cultural affairs. The production of the cultural plan is a start. Now we must continue on and build upon this highly useful wealth of information." Stephen Calcagnino Director Northampton Center for the Arts The cultural planning process was ably coordinated with dedication, determination, perseverance and panache by: Consultants The Arts Extension Service Division of Continuing Education University of Massachusetts at Amherst Barbara Schaffer Bacon Karen Krieger Craig Dreeszen Staff The Northampton Center for the Arts Steve Calcagnino Deborah Compton Keen Hahn Michael Mufson Mark Olivere Acknowledgements The participants in the Northampton Cultural Plan thank the following businesses, organizations and individuals for their generous contributions of time and resources: Jane Ahifeld Arts Extension Service, Division of Continuing Education, University of Massachusetts at Amherst Judson Brown Emily Calcagnino Carla Cataldo Darryl Clark Cleare Communications Continental Cablevision Daily Hampshire Gazette Mary Maples Dunn Shawn Farley Leslie Ferrin First Baptist Church of Northampton Richard Fogel Marc Futter John Gare Gazette Printing Company, Inc. Barbara Gittleman Guild Art Center Anne Hawley Claire Higgins Mary Kay Hoffman Hotel Northampton Leland Johnston Cindy Langley Claudia Lefko Shari Levinson Richard MacMillan Massachusetts Council on the Arts and Humanities Mark Metzger Chris Milne David B. Musante, Jr., Mayor William Nagle, Jr., State Representative, and Staff Susan Norris Northampton Arts Council Northampton Brewery Northampton Center for the Arts Northampton City Council Northampton Council on Aging Northampton Office of Planning and Development Northampton Theater Alliance John Diver, State Senator, and Staff Pinch Pottery Marietta Pritchard Plymouth Paper Company Carlene Rlccelli Shelley Rotner John Sheehan Michael Sissman Steve Stole Smith College Pip Stromgren Paul Walker Mark Winetrout